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RSS Quality Forum – Kansei a methodology for translating emotions into design You are invited to attend Thursday February 19th at 3:00 – 5.00 pm at the RSS, 12 Errol Street, London, 10 minutes walk from Barbican tube station Professor Tom Childs (Leeds University) Carolyn van Lottum (ISRU, University of Newcastle) Abstract Kansei methodology is widely used in Japan but less known in Europe. It involves selection of a semantic universe of descriptors for a product, analysis of people’s responses and translation into design features using statistical techniques such as Principal Component Analysis and regression. Professor Tom Childs is director of research and joint leader of the Design and Manufacture research group at Leeds University. In 2002 he took part in a DTI International Technology Services visit to Japan where he investigated the use of Kansei Engineering in Japanese industry. He will describe both this experience and a current research project in Kansei underway at Leeds University. Carolyn van Lottum is a research associate at ISRU based at the University of Newcastle upon Tyne. For her part, Carolyn will discuss and lead a workshop based around ISRU’s European research project, KENSYS. A collection of 27 pairs of mens’ shoes will be available for investigation during the workshop. Everyone is welcome to attend Quality Forum meetings whether they are members of RSS or not. Regards C.van Lottum Industrial Statistics Research Unit The University of Newcastle upon Tyne http://www.ncl.ac.uk/isru/