**************With apologies for cross posting*************

For more details or to make a booking, please follow the link below or call the training team on 020 7251 5522.  A copy of our training brochure is available by e-mailing [log in to unmask]

These two courses are linked and delegates with no previous experience in this area are advised to attend the foundation programme before the intermediate programme.

4 April, 31 October
Branding and marketing your information service: foundation programme
Speaker: Ruth Sanderson
Location: London
This one-day course provides an introduction to the concepts of Branding and Marketing an Information Service, with some practical tips to get you started. Just think if Coca Cola's brand is valued at $69.64 billion this year and Starbucks brand value has increased 12% in the last year, which isn't bad for a cup of coffee, what could this stuff do for you? This one day course explores why brands and marketing are important to the long term success of your information service and will help you achieve clarity on your intangible service and how to communicate this to others.

Fee: £295.00 + VAT (£346.63)
http://www.tfpl.com/skills_development/courses/coursedisplay.cfm?linkid=tr453

13 June, 24 November
Successfully marketing your information service: intermediate programme
Speaker: Ruth Sanderson
Location: London
When you think 'Nike', you think quality running shoes - it leaps into your mind. So how can you achieve similar results with your Information Centre brand? This one-day course goes more in depth into the various ways you can successfully market your Information Service. The principles of consumer goods marketing can be applied very effectively in the modern Information Centre and can transform its impact and the perception of its services.

Fee: £295.00 + VAT (£346.63)
http://www.tfpl.com/skills_development/courses/coursedisplay.cfm?linkid=tr536

 Laura King
 Training Manager
 email: [log in to unmask]
 web: http://www.tfpl.com