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FOCUS GROUPS: Methods for Success
Design, moderating, and analysis using QSR N6 software
USA: 16-21 March 2003
UK: 11-16 May 2003
SdG Associates is running a 5 day retreat on the focus group method. This
retreat will give a thorough training in the Focus Group method from the
conception and conducting of focus groups through to analysis and the
production of a report. The course will cover:
-awareness of when and how focus groups are effective as a research and
evaluation method
-how to plan and conduct a focus group study, including:
-study design
-recruiting focus group participants
-preparing effective questions
-moderating the focus group
-how to prepare for the analysis including transcription and preparation of
transcripts for the N6 software
-how to use the Command Assistant to quickly set up focus group projects
-how to use the N6 software for coding, memoing and analysis
-how to structure a focus group report
This is a very hands-on workshop. Participants will be designing and
running their own focus groups and then analyse them using N6.
[No previous knowledge of QSR N6 is necessary.]
There will be an opportunity for individual consultation.
The US retreat will be held at the Daniel Webster Inn, Sandwich, MA (on Cape
Cod). The colonial inn on this site has offered lodging for over 300 years.
It offers a very serene and charming setting where participants will be able
to balance the intensive training with time for reflection and relaxation.
The UK retreat will be held at at Llansantffraed Court Hotel near
Abergavenny,
Wales. This Georgian style country house stands within its own 19 acres of
parkland and offers a serene setting where participants will be able to
balance intensive training with time for reflection.
The workshop will be run by Dr. Christine Clements Stein and Dr. Silvana di
Gregorio.
The workshop will be limited to a maximum of 8 participants.
Further details are available on www.sdgassociates.com or you can e-mail the
address below.
Dr. Silvana di Gregorio
SdG Associates
Research & Training Consultants
Tel/Fax: +44-(0)20-8806-1001
E-mail: [log in to unmask]
Web-site: www.sdgassociates.com
