Charles, Yes I agree that these are important questions. I was thinking that designers are becoming more powerfull and in some ways their understanding of global issues should be better than te user and perhaps the manufacturer. If they owned unique intellectual property perhaps they could demand and negotiate a better deal. ______________________________ R o b C u r e d a l e Professor, Chair Product Design College for Creative Studies Detroit 201 East Kirby Detroit MI 48202-4034 Phone: 313 664 7625 Fax: 313 664 7620 email: [log in to unmask] http://www.ccscad.edu ______________________________ >>> "Charles Burnette" <[log in to unmask]> 10/28/03 03:42PM >>> Rob: I know that you are suggesting a royalty like payment to a designer based on use. But this is a real invasion of the manufacturer's traditional turf. I doubt that there will be any takers except on unique products that the designer owns and licenses (controls the rights to and can market to a producer/marketer)- hence my interest in the equity issue. A designer can not usually afford to develop products and there aren't very many manufacturer's (or venture capitalists) interested in this kind of designer/part owner venture. (We need to develop vehicles/examples to help them (and us) understand its economic potential.) The Newsweek article pointed out the virtue of (almost) in-house design (at Target)- where the designer is a brand (Graves, Misrahi)and receives royalties. Most designer's aren't brands and aren't supported by a marketer like Target. The transfer of control interfaces between devices is another matter made possible through ubiquitous computing software (Jini,XML, etc.) and certainly could enable monitoring of use. The basic question's are still who owns what is used and/or the services it affords? Best, Chuck Dr. Charles Burnette 234 South Third Street Philadelphia, PA 19106 Tel: +215 629 1387 e-mail: [log in to unmask] -----Original Message----- From: PhD-Design - This list is for discussion of PhDs in Design [mailto:[log in to unmask]]On Behalf Of Rob Curedale Sent: Tuesday, October 28, 2003 1:27 PM To: [log in to unmask] Subject: Re: The value triangle It may be possible with hard products and blue tooth to use the internet to monitor use and transfer value to the designer... or some other system. Manufacturers might prefer this arrangement because it is like a royalty system but based on use. Ideo talked about new products where the controls were on a PDA screen via wireless rather than on the product and one pda could control many products at a recent presentation at IIT This type of system would lend itself to new forms of monitoring use and possibly payment on a time use basis. ______________________________ R o b C u r e d a l e Professor, Chair Product Design College for Creative Studies Detroit 201 East Kirby Detroit MI 48202-4034 Phone: 313 664 7625 Fax: 313 664 7620 email: [log in to unmask] http://www.ccscad.edu ______________________________ >>> "Charles Burnette" <[log in to unmask]> 10/28/03 01:09PM >>> Dear Rob: Interesting question. I recently explored the feasibility of establishing a dot.com called makemydesign.com. One of the key issues was to monitor the contributions of user, designer, manufacturer to establish their equity (read intellectual property rights) regarding the design during its development. It seems to me that we have to crank up both collaboration and creativity among all involved and reward everyone for their effective input. Incidentally two factors that helped decide against the venture were that designer's interviewed wanted assurance of compensation before getting involved with a user and manufacturer's aren't structured to respond to the user directly (unless they own the manufacturer's product already). As design becomes a service (see Nelson and Stolterman's book "The Design Way") we need to be more creative in structuring transactions and dialog within the design process. Best regards, Chuck Dr. Charles Burnette 234 South Third Street Philadelphia, PA 19106 Tel: +215 629 1387 e-mail: [log in to unmask] -----Original Message----- From: PhD-Design - This list is for discussion of PhDs in Design [mailto:[log in to unmask]]On Behalf Of Rob Curedale Sent: Monday, October 27, 2003 11:06 AM To: [log in to unmask] Subject: The value triangle I have been interested in the exchange of value in a typical design project between designer, manufacturer and end user. The designer owes alegance equally to the user and manufacturer in development of a successful design. Payment for a design usually passes from the user to the manufacturer and then back to the designer. Are there new models perhaps enabled by technology which would allow value to flow from the user directly to the designer? For example, the designer is paid by direct debit based on the use of the product. This is what happens in a crude way with a royalty. ______________________________ R o b C u r e d a l e Professor, Chair Product Design College for Creative Studies Detroit 201 East Kirby Detroit MI 48202-4034 Phone: 313 664 7625 Fax: 313 664 7620 email: [log in to unmask] http://www.ccscad.edu ______________________________