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Dear Lubomir,

You, Harold and Erik have developed an elegant range of distinctions
in the current thread.

In comparing inquiry into general design process with inquiry into
professional design practice, you articulated an important
distinction. Your wrote, "The two avenues have different implications
and applications . . . . although they might be competing in a
purposeful activity framework, in a global theory of design they are
complimentary."

One of the challenges of design research is the fact that we require
high-level global theories covering the full domain, mid-range
theories that bridge and operationalize high-level concepts, and
situated theories that serve within fields and subfields. Some
situated theories also render general process and activities concrete.

Your note captures the values and virtues of the two approaches. You
wrote, "The philosophical reasoning that [Harold and Erik] follow is
the way to go for understanding the nature of activity as a social
phenomenon. However, when we go into a more specific domain like
professional development, it is more economical to use a framework
that banks on specific issues. I used several times the term
'benchmarking' to imply a particular area of application. I still
believe that this is the way to advanced professionalism.

"Basically, both ways can lead to these goals, but there are might be
some differences in efficiency, level of necessary invention and
discovery, and the associated risks with innovation, versus the
relatively holistic and proven results of benchmarking. Again, I am
talking only regarding a particular situation -- professionalization,
professional development, and domain sustainment. I do not talk about
a general theory of design."

This last note is a useful reminder. A field grows when scholars work
on the different issues for which they entertain personal passion. As
Birgit noted, we all grow as we read and learn from each other. While
I tend to focus on the broad-gauge issues that interest Erik and
Harold, I also follow the important contributions of professional
research. To develop rich high-level theory in the design domain, we
must attend to the issues that are embedded in specific process and
practice. At the same time, rich high-level theory serves to inform
and develop excellent professional practice and good research in the
field.

The two approaches are complementary. They are linked in a
dialectical relationship that fuels the development of good research.

They are also linked in the development of good professional
practice. W. Edwards Deming, one of the world's great professional
practitioners in manufacturing, industrial engineering, and
management, insisted on the dynamic interaction of good practice and
good theory.

Best regards,

Ken

--

Ken Friedman, Ph.D.
Associate Professor of Leadership and Strategic Design
Department of Leadership and Organization
Norwegian School of Management

Visiting Professor
Advanced Research Institute
School of Art and Design
Staffordshire University