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Dear Colleagues, McKinsey Quarterly is a free newsletter that focuses on strategy issues in business. The current issue carries an article on the fifth-largest white goods company in the world, the Haier Group. This Chinese firm is developing a global brand. The article will interest design management specialists as well as designers interested in branding and strategy. Follow the links and subscribe free. Best regards, Ken Friedman -- New content in which you have expressed an interest has been posted at mckinseyquarterly.com. The McKinsey Quarterly contains McKinsey & Company's latest thinking on business strategy, finance, and management. Strategy China's refrigerator magnate Zhang Ruimin, CEO of the Haier Group-the Chinese company that is the world's fifth-biggest maker of white goods-describes his plan to create a global brand. Please click here to read "China's refrigerator magnate": <http://mckinsey.chtah.com/a/hA-Awl6AG8E6$ANe$jZAHY4YgAq/dyn1>http://www.mckinseyquarterly.com/links/6697 To reach The McKinsey Quarterly home page, please click here: <http://mckinsey.chtah.com/a/hA-Awl6AG8E6$ANe$jZAHY4YgAq/mkq1>http://www.mckinseyquarterly.com/links/577 --------------------------------------------------------------------- SHARE THE WEALTH! If you know colleagues who would be interested in The McKinsey Quarterly, please <http://mckinsey.chtah.com/a/hA-Awl6AG8E6$ANe$jZAHY4YgAq/mkq2?TRACK=mckinsey.chtah.com/a/hA-Awl6AG8E6$ANe$jZAHY4YgAq&U=>forward this e-mail message to them. --------------------------------------------------------------------- You are receiving this alert because you are a registered member of <http://mckinsey.chtah.com/a/hA-Awl6AG8E6$ANe$jZAHY4YgAq/mkq1>mckinseyquarterly.com and have asked us to let you know whenever new articles on this topic are posted. To unsubscribe from further alerts on this topic: Click the link below to access your profile page, where you can remove yourself from this alert list and also review the full range of McKinsey Quarterly e-mail services. (If your e-mail program doesn't support hyperlinks, just copy and paste the URL into your browser.) <http://mckinsey.chtah.com/a/hA-Awl6AG8E6$ANe$jZAHY4YgAq/mkq3>http://www.mckinseyquarterly.com/my_profile.asp --------------------------------------------------------------------- PLEASE DO NOT REPLY TO THIS MESSAGE. This is an unmonitored address for outgoing mail only. Address questions or comments to: mailto:<mailto:[log in to unmask]>[log in to unmask]