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MARKETING –GIVES YOUR LIBRARY WINGS! -a workshop with Antony Brewerton APOLOGIES FOR CROSS-POSTING -a UC&R Wales Event -at North East Wales Institute, Wrexham -on 1 April 2003, 10.30 – 16.00 Do you think marketing is all about selling something to someone who doesn’t really want it? Do you think PR is for the likes of politicians and pop stars but not for you? Well think again. During his workshop, Antony Brewerton will explore why we all need to be involved in marketing the Library, its services and ultimately ourselves. He will consider the theories behind marketing and lead a workshop exercise to help you discover what effective and efficient marketing strategies can work for you … and give your library wings! ANTONY BREWERTON Antony is Subject Team Leader (Arts, Social Sciences & Health Care) at Oxford Brookes University Library. He was previously at the University of Reading where (amongst other things) he co- ordinated Library PR and compiled the Library’s successful entry in the LA/TC Farris Publicity and Marketing Awards. He has written and lectured on the image of librarians/the marketing of library services and was the Library Association’s National Academic Co-ordinator for the last National Libraries Week. Most importantly, he is the Convenor of the Oxford Brookes University Library Marketing Group, the Group that has just won the CILIP: Chartered Institute of Library and Information Professionals/Emerald Public Relations and Publicity Award for a “promotional campaign with a budget under £500” for its imaginative Inspiration Campaign For further details and a booking form, please contact: Clare Boucher UC&R Wales Library & Information Centre University of Wales Singleton Park SWANSEA SA2 8PP email: [log in to unmask] Tel. 01792 295040