Dear Jacqui,
Answers to your questions below:
Best wishes,
Sue
************************************************
Sue Chubb
Subject Librarian for Education, Counselling and Psychology
Graduate School of Education
1st Floor, Helen Wodehouse Building
35 Berkeley Square,
Bristol
BS8 1JA
Email: [log in to unmask]
Tel: 0117-9287062 (Education and Counselling - Education Library)
Tel: 0117-9288032 (Psychology - Arts and Social Sciences Library)
Fax: 0117-9300763 (Education Library)
************************************************
SJ Chubb, University Library Service
[log in to unmask]
On Fri, 24 Jan 2003 08:42:31 -0000 Jacqui Weetman <[log in to unmask]>
wrote:
> As part of a MBA in Educational Management, I am doing an assignment on the
> marketing of information skills teaching. I would very much appreciate it
> if you could spend about 5 minutes answering the questions below and reply
> to me by 7th February 2003. I am happy to collate replies and post on the
> list.
>
> I hope that the formatting doesn't come out too strange! Many thanks for
> your co-operation.
>
>
> Jacqui Weetman
> Academic Librarian and Team Leader
> (Art, Computing, Engineering & Sciences)
> Kimberlin Library, De Montfort University,
> The Gateway, Leicester, LE1 9BH
> Tel: 0116 207 8041
> Email: [log in to unmask]
> Fax: 0116 257 7046
>
> AN ANALYSIS OF THE MOST EFFECTIVE WAYS OF MARKETING INFORMATION SKILLS
> TEACHING TO ACADEMIC DEPARTMENTS
> 1. In which type of institution do you work:
> a. Higher education ...X..
> b. Further education .....
> c. Other (please specify)
> ............................................................................
> ..................
> 2. Which of the following methods do you currently use to teach information
> skills?
> a. Drop-in workshops .....
> b. Timetabled classes .X....
> c. Workbooks .....
> d. Electronic exercises / modules .....
> e. 1 to 1 at enquiry desks .....
> f. 1 to 1 by appointment ..X...
> g. Other (please specify)
>
....Sessions - not necessarily by appointment, on the spot help
........................................................................
> ..................
> 3. Please indicate which one of the above (in question 2) is your most
> common method of delivery:
>
..........both timetabled classes and one to one
..................................................................
> ...........................
> 4. What percentage of the student population do you estimate that you
> reach with information skills teaching?
>
...................25-30%..................................................
> 5. Are information skills taught by anyone else / any other methods,
> within your institution (e.g. subject staff, key skills departments)?
> a) YES ..X... NO .....
> b) If YES, please state
>
...........Computing Service do courses on using the Internet and also
teach various computing skills for research postgrads
.................................................................
> ...
> 6. How have you ascertained what information skills teaching is needed
> within your institution?
> a. through communication with academic subject staff .X....
> b. through direct contact with students ...X..
> c. skills assessment / diagnostic testing .....
> d. Other (please specify)
> ............................................................................
> ..................
> 7. Do you actively market information skills teaching?
> a) YES .X.... NO .....
> b) If NO, why not?
> ............................................................................
> ......
> 8. Which ways of marketing information skills teaching have you found
> to be effective?
> a. posters in the library X
> b. posters in departments X
> c. emails to academic staff X
> d. emails to students
> e. flyers within the library
> f. flyers distributed to departments
> g. web page advertising
> h. adverts in library newsletters
> i. adverts in departmental newsletters
> j. Other (please specify)
> ............................................................................
> .......................
> 9. Please indicate which one of the above has been the most effective
> method:
>
............contact with academic staff
................................................................
> ...........................
> 10. What has influenced your choice of marketing method/s (e.g. money,
> time)?
>
..........to get students to come you must have academic staff support
for any courses you do
..................................................................
> ............................................................................
> ....................................................
> 11. Who decides on marketing methods within your library?
> a. senior management
> b. working group
> c. individual subject librarians X
> d. Other (please specify)
> ............................................................................
> ..................
