-----Original Message-----
From: Jacqui Weetman [mailto:[log in to unmask]]
Sent: 24 January 2003 08:43
To: [log in to unmask]
Subject: Marketing of information skills teaching
As part of a MBA in Educational Management, I am doing an assignment on the
marketing of information skills teaching. I would very much appreciate it
if you could spend about 5 minutes answering the questions below and reply
to me by 7th February 2003. I am happy to collate replies and post on the
list.
I hope that the formatting doesn't come out too strange! Many thanks for
your co-operation.
Jacqui Weetman
Academic Librarian and Team Leader
(Art, Computing, Engineering & Sciences)
Kimberlin Library, De Montfort University,
The Gateway, Leicester, LE1 9BH
Tel: 0116 207 8041
Email: [log in to unmask]
Fax: 0116 257 7046
AN ANALYSIS OF THE MOST EFFECTIVE WAYS OF MARKETING INFORMATION SKILLS
TEACHING TO ACADEMIC DEPARTMENTS
1. In which type of institution do you work:
a. Higher education X .....
b. Further education .....
c. Other (please specify)
............................................................................
..................
2. Which of the following methods do you currently use to teach information
skills?
a. Drop-in workshops ... X ..
b. Timetabled classes ... X ..
c. Workbooks .....
d. Electronic exercises / modules .....
e. 1 to 1 at enquiry desks .. X ...
f. 1 to 1 by appointment ... X ..
g. Other (please specify)
............................................................................
..................
3. Please indicate which one of the above (in question 2) is your most
common method of delivery:
.................... B
............................................................................
.......
4. What percentage of the student population do you estimate that you
reach with information skills teaching? ....... 80%
..............................................................
5. Are information skills taught by anyone else / any other methods,
within your institution (e.g. subject staff, key skills departments)?
a) YES .. X ... NO .....
b) If YES, please state .. Business Studies Lecturers in Research
Skills/Information Skills modules
..........................................................................
6. How have you ascertained what information skills teaching is needed
within your institution?
a. through communication with academic subject staff .. X ...
b. through direct contact with students .. X ...
c. skills assessment / diagnostic testing .....
d. Other (please specify)
............................................................................
..................
7. Do you actively market information skills teaching?
a) YES .. X ... NO .....
b) If NO, why not?
............................................................................
......
8. Which ways of marketing information skills teaching have you found
to be effective?
a. posters in the library X
b. posters in departments X
c. emails to academic staff X
d. emails to students
e. flyers within the library
f. flyers distributed to departments
g. web page advertising
h. adverts in library newsletters X
i. adverts in departmental newsletters
j. Other (please specify)
............................................................................
.......................
9. Please indicate which one of the above has been the most effective
method: ........................ C
............................................................................
...
10. What has influenced your choice of marketing method/s (e.g. money,
time)?
............................. How we can effectively reash most users
............................................................................
............................................................................
.......................
11. Who decides on marketing methods within your library?
a. senior management
b. working group X
c. individual subject librarians X
d. Other (please specify)
............................................................................
..................
