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For immediate release Cambridge University Press and The ARF (formerly the Advertising Research Foundation) are delighted to announce that as of 2003, the Journal of Advertising Research will be published by Cambridge on behalf of The ARF. The journal, which has been published since 1960 and is one of the premier peer review journals for the advertising, marketing, and media research industry, will be available online beginning in 2003 via Cambridge Journals Online (http://journals.cambridge.org) for both individual and institutional subscribers. Cambridge Journals Online provides access to full-text articles and includes advanced searching capabilities, reference linking, an email alerting service, and personalized storing of both articles and searches for future use. The ARF was founded in 1936. It is a not-for-profit corporate-membership association, which is today the preeminent professional organization in the field of advertising, marketing, and media research. The mission of The ARF is “Profitable business through effective research and insights.” Cambridge University Press is the printing and publishing house of the University of Cambridge, and is the oldest press in the world. Established in 1554, it is a charitable enterprise required by University Statute to devote itself to printing and publishing in the furtherance of the acquisition, advancement, conservation, and dissemination of knowledge in all subjects; to the advancement of education, religion, learning and research; and to the advancement of literature and good letters. For more information please contact: Susan Soule Journals Marketing Manager Cambridge University Press 40 West 20th Street New York, NY 10011-4211 Tel: 212-924-3900 ext. 334 Fax: 212-691-3239 Email: [log in to unmask] Carol White Senior Vice President, Communications The ARF 641 Lexington Avenue New York, NY 10022-4503 Tel: 212-751-5656, ext. 227 Fax: 212-319-5265 Email: [log in to unmask]