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I thought I would forward my reply, originally sent only to Jane, as it supports what Robin has just said in his message to the list. Martin >Date: Fri, 16 May 2003 09:39:20 +0100 >To: Jane Fisher <[log in to unmask]> >From: Martin Bazley <[log in to unmask]> >Subject: Re: Getting the message across? > >Hello Jane > >I have not found email a very effective way of marketing to (new) >teachers, for a number of reasons: >1. As you say it is difficult to garner lists for e.g. a whole LEA >2. Even if you do, many of those email addresses will have been assigned >by the LEA or some agency working on their behalf, and a fair proportion >of teachers on the list probably don't even know they have an email address. >3. Checking work email is not a high priority for most teachers, and when >they do get around to it, they are quite likely to delete messages that >look like circulars/advertising >4. With the advent of grids for learning and other initiatives, many >teachers are having their emails changed for them by the school/borough, >and in some cases they are still not clear how to actually access them. > >Although not very effective for Marketing to cold contacts, I think email >can be effective as a means of Communicating with existing >contacts. Rather than mailing around a generic list provided by the LEA, >therefore, it may be better to consider adding an email service to your >website that teachers can subscribe to, or be subscribed to if they give >their permission (data protection act) when you contact them for other >reasons. > >You can buy in email alert systems, or just do it in house, they are not >that difficult to do and I would imagine others on this list will have >experience of setting one up. You could also try emailing the elearning >group list at [log in to unmask] for help on that. > >This kind of system takes a bit of setting up, but pays for itself in the >long term, as you know that the teachers and others subscribed to it are >at least 'warm' contacts, probably using their home emails which are less >likely to change and who can always unsubscribe if they want to. You can >email them perhaps once every term or couple of months with events, asking >for feedback on your latest plans, etc > >Hope some of that's useful > >Martin > > >At 09:04 16/05/03 +0100, you wrote: >>Hi, >> >>Can anyone share with me the best way to market museum education programmes >>to schools? >> >>Apart from the usual way of using the schools mailing service and having >>'twilight sessions', I have been trying to access teachers through emailing >>them. However, the LEA that I approached for a list, thought it a great >>idea in principle but haven't got round to doing it yet. Has anyone else >>used this as a form of marketing and was it successful, or am I barking up >>the wrong tree here? >> >>Also, I would like to sincerely thank everyone who kindly answered my plea >>about archaeology activities in the gallery. I had a great response and >>received plenty of food for thought. >> >>Thanks list. >> >>Best wishes. >> >>Jane Fisher. > >------ >Martin Bazley >ict4learning.com >Educational ICT consulting >07803 580 727 >http://www.ict4learning.com > > ------ Martin Bazley ict4learning.com Educational ICT consulting 07803 580 727 http://www.ict4learning.com