Print

Print


Melanie,

It seems to me that there is a dynamic between
disjunctiveness and anchoredness. As in multimedia
form, they are synthesised into the 'flow' of the
form. Specific to news images which are indistinct,
murky, fragmentary I feel that the scrolling text is
an authenticating device, assuring the viewer of the
fidelity of the image (though the low quality image
has a textual/haptic intrinsic 'authenticating'
affect). However, slippages between image and text
seem to relate less to issues of fidelity and more to
modern multimedia reading practices, an increasingly
multilateral interpretive mode. This seems to me
indicative of a greater recognition of personal rather
than altruistic information consumption. For example,
an image of refugees - a scrolling sports leaguew
table. Inevitably, a proportion of viewers will
subjectively privelege the sports info.

As a change in the vocabulary of television it seems
to indicate

-the condensation of information, leading to
multilateral arrangement of information in a moment of
newstime, often leading to a disjunction of
information themes which the reader makes
intelligible.

-the relationship between poor quality images and
scrolling/headlining text seems to produce an
authentication affect through the combination of dual
reading practices. The definitive text helping make
sense of a poor/looped/compressed/unintelligible
image. Importantly, specific qualities inherent in the
roughness of the image lend it an immediacy/textuality
which is in itself an authenticating affect.

Interestingly, the fall of Saddams 20ft statue today
was presented very traditionally, HD digital reportage
format. Perhaps the overt sybolic nature of that
event, iconic of the fall of the regime, necessitates
an image emphasis. The image is not ambiguous, it
declares itself symbolically and in its clarity.

Is the total affect of a multimedia presentation
therefore a legimating, sense-making, authenticating
ideological mode rather than the presentation of more
information in a smaller amount of time?

Cheers,

David

__________________________________________________
Yahoo! Plus
For a better Internet experience
http://www.yahoo.co.uk/btoffer