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From: Bozena Izabela Mierzejewska
[mailto:[log in to unmask]]
Sent: 24 January 2003 11:25
To: [log in to unmask]
Subject: TOC: International Journal on Media Management, Vol 4, No.4,
2002
Dear Colleagues,
On behalf of the International Journal on Media Management
I would like to announce that articles of Vol. 4, Number 4, 2002 are now
available
at the journal web site:http://www.mediajournal.org/.
Focus Theme of this issue:
The Future of Copyright
Guest Co-Editors:
Prof.Michael Dowling, University of Regensburg, Germany
Dr. Thomas Mellewigt, University of Mainz, Germany
Table of Contents:
http://www.mediajournal.org/modules/issue/view.php?id=13
The Bases of Successful Market Entry: the Liability of Size and of Newness
in E-commerce
by Ehrmann, Thomas; Haas, Florian; Harms, Rainer;
Attacker's Advantages in a Homogenous Marker: The Case of GSM
by zu Knyphausen-Aufsess, Dodo; Krys, Christian; Schweizer, Lars;
Entrepreneurial Opportunities with Toolkits for User Innovation and Design
by Franke, Nikolaus; Schreier, Martin;
Mobile Business Start-ups in Germany. An exploration of the start-up scene
and of corporate
venture capital firm's views on business success drivers and inhibitors
by Gerpott, Torsten J.; Niegel, Christian;
Measuring Newspaper Readership: A Qualitative Variable Approach
by Malthouse, Edward C.; Calder, Bobby J.;
Real Options Theory, Flexibility and the Media Industry. A conceptual
outline for potential application areas
by Dimpfel, Marcus; Habann, Frank; Algesheimer, René;
An Optimal Pricing Model for Interconnection by van Weezel, Aldo;
Different Paths: A Comparison of the Introduction of Digital Terrestrial
Television in Australia and Finland
by Brown, Allan;
With regards,
Bozena I. Mierzejewska
Executive Editor
The International Journal on Media Management
http://www.mediajournal.org/
University of St.Gallen
mcm institute
Institute for Media and Communications Management
Blumenbergplatz 9
CH-9000 St.Gallen
http://www.mcm.unisg.ch/
Tel. ++41 (0)71 2243027
Fax.++41 (0)71 2242771