Hello
My name is Begoņa Peral and I am a new user of BUGS. I wanted to find
anyone in marketing has used WinBugs to estimate
household level choice
models using scanner data.
My model is a hierarchical one, and I have:
200 household that choice between five brands and buy several times in the
period (two years).
There are four marketing covariates and five attributes of families (age of
woman, number of children, ...).
Whatever help you could provide would be helpful.
Thanks. Begoņa.
Begoņa Peral
Dpt. Business Administration and Marketing
University of Seville (Spain)