Table of contents
The International Journal on Media Management
Volume 3, Issue 3
Full text available on:
http://www.mediajournal.org/netacademy/publications.nsf/all_pk/1840
Why Communications Matter for Media Management? - Editorial Introduction
by Will, Markus
Strategic Communication Capital as an Intangible Asset by Hartman, Jackie
and Lenk Maria, Margarita
A Typology of Enterpreneurial Communicators, Finidngs From an Empirical
Study by Geissler Urlike and Einviller Sabine
Corporate Communications and the Rise of Network Society by Lueg,
Christopher
Strategic Responses to Free distribution Daily Newspapers by Picard,
Robert G.
Infromation Markets to Improve Information Value and Utilisation by
Wijnhoven, Fons
Book Review: Critical Studies in Media Commercialism by Jung, Bohdan
Table of Contents
The International Journal on Media Management
Volume 3, Issue 4
The New Business Significance of Branding by Gabi, Douglas
Content Builds Brands On-line by Gerry McGovern
Enhanced TV as Brand Extension: TV Viewers' Perception of Enhanced TV
Features and TV Commerce on Broadcast Networks' Web Sites by Ha, Luisa
and Chan-Olmsted, Sylvia
Strategizing the Net Business by Chan-Olmsted, Sylvia
Social Responsibility and Commercial Broadcast Television by Napoli,
Phillip
Full text of those contributions will be available soon at
http://www.mediamanagement.org/netacademy/publications.nsf/all_pk/1930
New call for papers:
Media and Communities
Deadline: 29th March 2002
http://www.mediajournal.org/netacademy/publications.nsf/all_pk/1994
Quality academic journal (doble blind reviewed) for scholars and
practitioners is key forum for advancing understanding and practice of
media and communications management. It is covering core areas of
strategic, managerial, and organizational aspects of the media sector and
the media industry. As well as emerging areas such as content management,
interactivity and intellectual property.
JMM - The International Journal on Media Management is published four times
a year by Media and Comunication Management Institute, University of
St.Gallen, Switzerland.
