 |
 |
Companies are starting to speak the language of corporate responsibility and sustainable development, and are sponsoring good causes such as schools materials. How are we to know if this is a real change at the heart of capitalism and genuine philanthropy or merely window dressing? Seeing through the spin contains 14 participatory-style lesson plans, case studies and a host of background material, will help students deconstruct public relations messages - from companies and their critics. Suitable for UK A level, KS4+ school courses and adult/further education. Seeing through the spin is written and produced by Baby Milk Action and Reading International Solidarity Centre. Baby Milk Action has worked for 20 years to encourage some of the world's largest companies to behave responsibly. AND GUESS WHAT? They have made it available for free on-line http://www.babymilkaction.org/spin/index.html The whole pack seems excellent but I can personally recommend Toy Story http://www.babymilkaction.org/pdfs/spinpdfs/exercises/Toy_story.pdf and Ethical Investor http://www.babymilkaction.org/pdfs/spinpdfs/exercises/Ethical_investor.pdf Links page for Ethical Investor http://www.babymilkaction.org/spin/ethicalinvestor.html So take advantage of this free resource....it would nice to hear your feedback as well. What did you think of the activites ? How did you fit them into your teaching? etc Best wishes Finbarr Finbarr Carter / Stephen Fairbrass ([log in to unmask]) 'Just Business' Norfolk Education and Action for Development 38 Exchange Street, Norwich, NR2 1AX Tel: 01603 610993 E-mail: [log in to unmask] Registered Charity: 1010853 Registered company: 2237 424