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According to today's Financial Times, Eastenders may become 'shock troops' to boost the take-up of MMR. The idea is being pushed by drug companies and the BBC is being non-committal. The Department of Health is apparently "not getting involved." Apparently, they distrust the BBC... The article is at: http://globalarchive.ft.com/globalarchive/article.html?id=020226001266&query =MMR === Andy Boddington Evaluation Director, Evaluation Associates Elms Court, Botley, Oxford OX2 9LP [log in to unmask] www.evaluation.co.uk +44 1865 727070 ********************************************************************** 1. To suspend yourself from the list, whilst on leave, for example, send an email to [log in to unmask] with the following message: set psci-com nomail 2. To resume email from the list, send the following message: set psci-com mail 3. To leave psci-com, send an email to [log in to unmask] with the message: leave psci-com 4. Further information about the psci-com discussion list, including list archive, can be found at the list web site: http://www.jiscmail.ac.uk/lists/psci-com.html 5. The psci-com gateway to internet resources on science communication and science and society can be found at http://psci-com.org.uk **********************************************************************