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Workshop: Market Research on the Web Organiser: RBA Information Services Course leader: Karen Blakeman Venue: Reading Business School, Reading, Berkshire UK Date: Wednesday, 27th November 2002, 9.30 - 16.30 URL: http://www.rba.co.uk/training/markres.htm This one day workshop offers practical guidance on how to find and evaluate Web based statistical and market research information, both free and fee based. Topics to be covered include: * Sources of anonymous statistical data * Where to look for free and fee based market/industry information * Using search engines to find market data * Priced services: content aggregators versus individual publishers * Commissioning bespoke research Throughout the day, there will be practical sessions during which you can work through the guided exercises or try out your own research. We provide a comprehensive set of notes together with a disk listing the sites covered during the day. Programme --------- 0930 Registration and Welcome 0945 Introduction: types of data/information and their availability 1000 Anonymous statistical data 1045 Practical session 1100 Refreshments 1115 Practical session 1145 Free market research sources, effective use of search tools 1240 Practical session 1300 Lunch 1400 Priced services: content aggregators versus individual publishers; payment options. 1445 Practical session 1500 Refreshments 1515 Practical session continued 1530 Bespoke research, Carrying out your own surveys 1615 Final discussion and questions 1630 Close Cost: GBP 195 + VAT (Total cost GBP 229.12). Lunch and refreshments are included. Discounted rate for delegates also attending the Key Business Resources on the Net: GBP 165 + VAT (Total cost GBP 193.87) BOOKING FORM ------------ Market Research on the Web, 27th November 2002 I wish to book ...... places at GBP 229.12 (GBP 195 +VAT) each (Includes refreshments and lunch) I wish to book ...... places at the discounted rate of GBP 193.87 (GBP 165 + VAT) each (Includes refreshments and lunch) Delegate details ---------------- Name: .................................................... Organisation: ............................................ Purchase Order Number: ................................... Address: ................................................. .......................................................... .......................................................... Telephone: ...................... Fax:................... E-mail:................................................... Special Dietary Requirements: ............................ ....... Data Protection Act 1998: please tick if you do not wish your name and affiliation to appear on the delegate list ....... Please tick here if you do not wish to receive information about future courses or other RBA services/products Method of Payment: ....... Cheque enclosed (Please make cheques payable to RBA Information Services) ....... Please invoice my organisation Cancellations: There will be no refund for non-attendance or cancellations within the last seven working days before the date of the course. Substitutions can be made at any time at no extra cost or penalty. Please complete and return this form to: RBA Information Services, 88 Star Road, Caversham, RG4 5BE, UK or fax it to 0870 056 8547 Enquiries: mailto:[log in to unmask] Tel: 0118 947 2256 ------------------------- Karen Blakeman, RBA Information Services 88 Star Road, Caversham, Berks RG4 5BE, UK Tel:+44 118 947 2256, Mobile: +44 7764 936733 Fax:+44 870 056 8547 Mailto:[log in to unmask] http://www.rba.co.uk/