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*** an announcement from The Association for Survey Computing.
*** Apologies for any cross-postings
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CALL FOR PAPERS - FINAL REMINDER
TARGETING MR X - BUT IS HE MR RIGHT?
SAMPLING, WEIGHTING, PROFILING, SEGMENTATION AND MODELLING
17 April 2002
Imperial College, London
People are always trying to gain an understanding as to why
people have taken a certain action or purchased a certain item.
Therefore researchers, analysts and people in business try
to understand these groups in order to provide them with
the services and products they want in the future. There are
a number of ways that this can be achieved:
* Sampling techniques - How do you ensure that a sample is
reflective and statistically relevant?
* Weighting data techniques - to weight or not to weight -
how to get it right?
* Data profiling - Who are our customers, what defines them
and what do they like?
* Segmentation and modelling - How do you identify predictive
or indicative elements in the data?
* Software for conducting analyses - How can I understand
my data more easily and quickly?
Synopses are invited on the above subjects as well as relevant
case studies. Synopses highlighting the pitfalls to sampling,
weighting and targeting are also welcome.
Synopses should be about 500 words, and returned to ...
Diana Elder ([log in to unmask])
Administrator, ASC, PO Box 60, Chesham, Bucks HP5 3QH, UK
Phone & Fax: +44 (0)1494 793033
... by Thursday January 17th 2002.
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Please reply to:
Diana Elder, Administrator ([log in to unmask])
ASC, PO Box 60, Chesham, Bucks, UK HP5 3QH
tel/fax: +44 (0)1494 793033
http://www.asc.org.uk
This message has been sent on behalf the ASC by:
Randy Banks ([log in to unmask])
Institute for Social and Economic Research (ISER)
University of Essex, Colchester, UK CO4 3SQ
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