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Roger Odin's "For a Semio-Pragmatics of Film" would be a good base from which to do a more specific study of the assertion of value in relation to contmeporary audience. I think that it is actually in "Film Theory: An Anthology" by Stam and Miller. Its a bit old (1983)and is maybe a bit too 'meta-theoretical' for some but hey i like it. Perhaps Rorty's "a pragmatists progess" might help to, though im not sure when I last saw it in print. Best David Gove Surman --- Philippe Meers <[log in to unmask]> wrote: > <You say that the mainstream movie population > <wants to see movies of substance. You say a lot of > things, but you seem to > <back them up with your own mere opinion, claiming > the audience as a whole > <shares your opinion. > > Good point, > > I read a lot of (rather negative) speculation on > mainstream audiences in the > latest messages. I wonder if anyone has actually > considered doing research > on mainstream audiences? > (Considering my question to the salon a few weeks > ago on contemporary > research on (young) film audiences and the single > reply I got (from someone > who even isn't on this salon, but recieved the > message trough a friend)- I > guess not.) > Anyway, this approach would allow us to speak with a > little more insight and > a little less speculative toughts. In my own > research with young film > audiences, I have found a rich variety of ways in > which adolescents > incorporate film (i.e. cinema-going, watching > video/dvd, watching film on tv > and on the internet) into their everyday life. They > are film-literate and > though there concept of being a film buff does not > correspond to our high > brow definitions of 'cinephilia', they are avid > filmviewers, enjoying > mainstream films. > > So please let's stop talking about "the audience" as > an undifferentiated > mass of dupes. > > best, > > Philippe > > __________________________________________ > > Philippe Meers > Working Group Film and Television Studies > Department of Communication Studies > Ghent University > Universiteitstraat 8 B-9000 Ghent Belgium > tel ** / 32 / 9 / 264 68 92 > fax ** / 32 / 9 / 264 69 92 > email: [log in to unmask] > http://www.psw.rug.ac.be/comwet/wgfilmtv/ > > __________________________________________ __________________________________________________ Do You Yahoo!? Everything you'll ever need on one web page from News and Sport to Email and Music Charts http://uk.my.yahoo.com