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> The Economics of Immediate Gratification
>
>            BP Amoco and LSE Events Lecture
>
>            Date: Tuesday 27 February 2001
>            Time: 6.30pm
>            Venue: Old Theatre
>            Speaker: Professor Matthew Rabin
>
>            Conventional economic theory assumes that people have zero
> self-control problems, and only pursue
>            activities whose benefits outweigh their costs. This flies in
> the face of common sense, millennia of folk
>            wisdom and decades of psychological research establishing
> that people are prone to give excess weight to
>            their immediate gratification. Professor Rabin will talk
> about recent efforts to improve the realism of economic
>            theory by developing models for self-control problems. While
> concentrating on simple mathematical
>            illustrations and general principles, he will discuss the
> potential for applications to such realms as consumer
>            purchases, savings, addiction and procrastination.
>
>            Matthew Rabin is Professor of Economics at the University of
> California, Berkeley. He is an economic theorist,
>            and a leading researcher in the new field of 'behavioural
> economics', which seeks to integrate greater
>            psychological realism into mainstream economics. He is
> currently working on a book intended as a guide for
>            economists to psychology and behavioural economics.
>
>            This event is free and open to all, no ticket is required.
>
>            For enquiries, please call the LSE Events phoneline on 0207
> 955 6043
>