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I want to say > synchronicity but I don't think that's it-- Synaesthesia, would that be it? I didn't like the poem much, but then I responded very quickly to the things I thought I didn't like and didn't have the time to look for any of the other things. It did seem a bit twee and preachy to me; but if what hit you straight away was a full-on synaesthetic laundry-steam-freshness experience then you might see things differently... - Dom