Useful tips on producing promotional literature with impact in:
Producing effective promotional literature
20 September, London
Producing publicity materials for an organisation - whether it's a
newsletter or pamphlets, posters etc - has a key part to play in raising the
profile of the organisation, advertising the range of services it offers and
reaching new audiences.
But how many of us are confident that we are getting the most from the time
invested in producing promotional material? Does it really work? How can
the chances of printed promotional literature being read be dramatically
increased?
Benefits from attending
It will give participants invaluable tips and techniques for producing
promotional materials to help them spread the word about their services.
By the end of the event participants will have:
* considered the habits of their readership and what is likely to
appeal to them
* explored ideas for producing an effective publicity campaign
* received tips on visual impact of literature
* considered different styles for brochures and how to improve
response
* looked at how to use illustrations and headlines effectively.
Special notes
Participants are encouraged to bring current and past copies of their
printed materials with them.
Comments from previous participants:
"Packed with information, highly interactive and entertaining"
"This was probably the most enjoyable and most useful day course I have ever
been on"
Programme
9.00 Registration and coffee
9.30 Welcome and introductions
Laying the groundwork, describing the campaign, ideas and
the approaches, audience types and reading habits
11.00 Coffee
11.15 Themes, slogans, logos and all that
12.30 Lunch
1.30 The long and the short of copy - including the effective use of
illustration and emphasis devices
2.45 Tea
3.00 Brochures and leaflet styles, layout that improves response,
response devices - role and practicality
4.15 Workshop review/final comments
4.30 Close
Workshop leader:
Chris Wells, Gracewell Consultants, lectures on a range of topics including
copywriting, editing newsletters, producing effective literature and
preparing fundraising strategies and sponsorship proposals. He has worked
extensively within the voluntary, public and commercial sectors.
Places are limited to: 30
Fees:
Personal members £125 plus VAT (£21.87) £146.87
Institutional members £151 plus VAT (£26.42) £177.42
Non members £175 plus VAT (£30.62) £205.62
Students/Unwaged members £25 plus VAT (£4.37) £29.37
How to book
To make a confirmed booking simply complete the booking form below and
return it by fax to Professional Development on 020 7255 0561.
Alternatively, to provisionally book a place please call us on 020 7255
0560, textphone 020 7255 0505, or email [log in to unmask]
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