************ Apologies for cross posting *****************
There are a few places left on this course:
Title: marketing communications for information services
Date: 25th April 2001
Venue: TFPL, 17-18 Britton Street, London EC1M 5TL (near Farringdon
underground station)
Price: GBP275 + VAT (£323.13)
introduction to the course:
This course will develop your understanding of marketing
media, the weapons in the armoury of the marketing information professional.
Marketing messages will be explored and exercises will allow you to develop
ideas for your own library or information centre. This course will enable
you to compare the effectiveness of the different marketing media - public
relations, advertising, direct mail, exhibitions/roadshow, seminars in your
own information service. The skills and techniques learnt at this session
will enable you to start your own in-house marketing campaigns.
course leader: Keith Hart
programme:
09:15 registration and coffee
09.30 welcome and introductions
09.45 an overview of the marketing process
10.30 what do you want to say?
* exercise - power words
11.00 coffee
11.15 choosing your media - advertising
* exercise - what do you advertise and what next?
12.30 choosing your media - PR
13.00 lunch
14.00 writing a press release
* exercise
14.30 choosing your media - exhibitions etc.
14.45 choosing your media - direct mail
15.00 tea
15.15 writing a letter that sells
* exercise
15.45 integrated marketing
16.00 developing your individual marketing
communications plan
* exercise - what do you advertise and what next?
16.30 summary
16.45 close
workshop fee:
£275.00 + VAT (£323.13) includes buffet lunch and refreshments. Please make
cheques payable to TFPL Ltd. For further information and to reserve a place
please see booking form.
Naresh Perring, Operations Executive
Email:[log in to unmask] Web: www.tfpl.com
TFPL Ltd
17-18 Britton Street, London EC1M 5TL
Tel: 020 7 251 5522 or +44 (0)20 7 251 5522
Fax: 020 7 251 8318 or +44 (0)20 7 251 8318
In the USA:
TFPL In., 55 Broad Street, #20c, New York NY10004
Tel: +1 212 269 4666 Fax: +1 212 269 2777
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