Explore the key sources of competitive intelligence and the issues
surrounding its use in the workplace in:
An introduction to competitive intelligence
2 October, London
Competitive Intelligence (CI) is increasingly seen as a distinct business
management discipline, which provides an input into a whole range of
decision-making processes. There are significant opportunities for
mainstream library and information professionals who are ambitious enough to
move beyond the traditional passive role of library and information units to
a service more focussed on, and driven by, business outcomes.
During the workshop participants will gain an overview of the key issues in
effective CI provision through formal presentations, group discussion and
syndicate exercises. Terry's style is to be highly interactive with the
group.
By the end of the event participants will have:
* an awareness of the state of the art in CI and the business
frameworks which it supports
* used the Internet creatively to address specific CI issues
* considered the importance of non-published sources in CI
* explored the relationship between library and information staff and
CI
* looked at legal and ethical issues
Who will benefit from attending?
Those who wish to understand the boundaries and tools and techniques of CI.
It will also be of interest to whose who have attended the "Subject guide to
the Internet: Company Information" workshop and now wish to explore how
traditional library research can be developed in wider context.
Programme
9.00 Registration and coffee
9.30 Welcome and introduction
9.40 Competitive Intelligence (CI): state of the art
10.15 The use of information sources in CI
* CI and the business frameworks it supports
* Using published sources for CI
10.45 Coffee
11.00 Using the Internet for CI
Syndicate exercise
12.30 Lunch
1.30 Creative ways to use the Internet in CI
Syndicate exercise
3.00 Unpublished sources of CI
3.45 Tea
4.00 Making sense of it all for business benefit
4.30 A review of software for CI.
4.45 Staying within the law and good ethics
5.00 Organisational issues for library and information units
5.30 Close
Workshop leader: Terry Kendrick
Terry Kendrick has been a marketing and business-planning consultant for
fifteen years. Prior to this he was a qualified librarian for ten years,
mainly in the provision of business information services. He has undertaken
consultancy projects for over fifty large organisations, such as BP Oil and
Oxford University Press. Terry has extensive experience both in the inputs
to the business processes which CI supports, and the outputs from these
processes in terms of strategy development and best practice in the
provision of information services.
Places are limited to: 18
Fees
Personal members £160 plus VAT (£28.00) £188.00
Institutional members £193 plus VAT (£33.77) £226.77
Non members £224 plus VAT (£39.20) £263.20
Student/unwaged members £25 plus VAT (4.37) £29.37
How to book
To make a confirmed booking simply complete the booking form below and
return it by fax to Professional Development on 020 7255 0561.
Alternatively, to provisionally book a place please call us on 020 7255
0560, textphone 020 7255 0505, or email [log in to unmask]
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