Workshop: Market Research on the Web
Organiser: RBA Information Services
Course leader: Karen Blakeman
Venue: Information Skills Suite, Aston University, Birmingham
Date: Wednesday, 20th February 2002, 9.30 - 16.30
URL: http://www.rba.co.uk/training/markres.htm
This one day workshop offers practical guidance on how to find and
evaluate Web based statistical and market research information, both
free and fee based.
Topics to be covered include:
* Sources of anonymous statistical data
* Where to look for free and fee based market/industry information
* Using search engines to find market data
* Priced services: content aggregators versus individual publishers
* Commissioning bespoke research
Throughout the day, there will be practical sessions during which
you can work through the guided exercises or try out your own
research. We provide a comprehensive set of notes together with a
disk listing the sites covered during the day.
Programme
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0930 Registration and Welcome
0945 Introduction: types of data/information and their availability
1000 Anonymous statistical data
1045 Practical session
1100 Refreshments
1115 Practical session
1145 Free market research sources, effective use of search tools
1240 Practical session
1300 Lunch
1400 Priced services: content aggregators versus individual
publishers; payment options.
1445 Practical session
1500 Refreshments
1515 Practical session continued
1530 Bespoke research, Carrying out your own surveys
1615 Final discussion and questions
1630 Close
Cost: GBP 195 + VAT (Total cost GBP 229.12).
Lunch and refreshments are included.
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BOOKING FORM
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(Includes refreshments and lunch)
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about future courses or other RBA services/products
Method of Payment:
....... Cheque enclosed (Please make cheques payable to RBA
Information Services)
....... Please invoice my organisation
Cancellations: There will be no refund for non-attendance or
cancellations within the last seven working days before the date of
the course. Substitutions can be made at any time at no extra cost
or penalty.
Please complete and return this form to: mailto:[log in to unmask]
RBA Information Services, 88 Star Road, Caversham, RG4 5BE, UK, or
fax it to 0870 056 8547
Enquiries: mailto:[log in to unmask] Tel: 0118 947 2256
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Karen Blakeman, RBA Information Services
88 Star Road, Caversham, Berks RG4 5BE, UK
Tel:+44 118 947 2256, Mobile: +44 7860 785716
Fax:+44 870 056 8547
Mailto:[log in to unmask]
http://www.rba.co.uk/
