The Effect of Visitor's Agenda on Museum Learning, John H. Falk, Ph.D., Theano Moussouri, Ph.D., Douglas Coulson, Ph.D. Institute for Learning Innovation Annapolis, MD
It has been argued that visitors' previsit "agendas" directly influence visits. This study attempted to directly test the effects of different museum visit agendas on visitor learning. Two new tools were developed for this purpose: 1) a tool for measuring visitor agendas; and 2) a tool for measuring visitor learning (Personal Meaning Mapping). Visitor agenda was defined as having two dimensions: motivations and strategies. Personal Meaning Mapping is a Constructivist approach which measures change in understanding along four semi-independent dimensions: extent, breadth, depth and mastery. The study looked at forty randomly selected adults visiting the National Museum of Natural History's newly installed Geology, Gems and Minerals exhibition. Visitor agendas did significantly impact how, what and how much someone learned. Results are discussed in terms of the current debate about "education" vs. "entertainment."
Full study published in Curator: The Museum Journal, Vol. 41, No. 2, June 1998, pp. 106-120.
5. From Kate Pontin [log in to unmask]
This all depends on what you want to evaluate for - specific learning of facts or more varied things like empathy etc. There are many ways to assess - usually with something like pre and post tests which are very time consuming . Otherwise you can just do a post test but you do not know what their previous knowledge was. One can interview, ask for comments on a card etc. I can offer more advice if you let me have more info on what types of outcomes you want to assess. In an informal visit one also ought to be aware that visitors may learn other things that you have not planned for and may not want to learn about what you have planned for!