Journal of Nonprofit & Public Sector Marketing
Special Issue on Business Dealings with Nonprofit Organizations
Call for Papers

Also available online at: http://users.cnu.edu/~wwymer/call_for_papers.pdf
 

There has been a substantial increase in the number and type of business dealings with nonprofit organizations.  These dealings, transactions, or relations have been given various labels including social alliances, green alliances, cause related marketing, co-marketing agreements, sponsorships, and so forth.  All areas dealing with business sector involvement with nonprofit organizations are of interest.  For example, topics related to the following:

• social alliances
• green alliances
• corporate sponsorship of nonprofit organizations and their events
• cause-related marketing
• joint ventures between businesses and nonprofit/nongovernmental organizations
• co-marketing agreements between businesses and nonprofit/nongovernmental organizations

Note the above are only suggested topics.  Other topics are also encouraged.  Both conceptual and empirical manuscript submissions are appropriate.  A manuscript length limit has not been established, but longer manuscripts need to be supported by a stronger contribution to the topic.

The Chicago Style should be used.  See author instructions online at: http://www.haworthpressinc.com/Authorinfo/instructions.htm for style information.  Authors must submit a submission form when the manuscript is submitted.  This form is available online at: http://www.haworthpressinc.com/Authorinfo/plainmanuscriptform.htm

Deadline for submissions is May 15, 2001, but earlier submission is desirable.  Manuscripts will enter the review process when they are received.  It is likely that this special issue will be co-published as an edited volume.  Submit five copies of manuscript to either:

                                    Co-editors
Sridhar Samu                                                      Walter Wymer
[log in to unmask]                                                   [log in to unmask]
Faculty of Business Administration                       Management & Marketing Dept.
Memorial University of Newfoundland                 CNU
St. Johns, NF A1B 3X5                                      Newport News, VA 23606
Canada                                                               United States
http://www.ucs.mun.ca/~ssamu/                          http://users.cnu.edu/~wwymer