Journal of Nonprofit & Public Sector Marketing
Special Issue on Business Dealings with Nonprofit Organizations
Call for PapersAlso available online at: http://users.cnu.edu/~wwymer/call_for_papers.pdf
There has been a substantial increase in the number and type of business dealings with nonprofit organizations. These dealings, transactions, or relations have been given various labels including social alliances, green alliances, cause related marketing, co-marketing agreements, sponsorships, and so forth. All areas dealing with business sector involvement with nonprofit organizations are of interest. For example, topics related to the following:
• social alliances
• green alliances
• corporate sponsorship of nonprofit organizations and their events
• cause-related marketing
• joint ventures between businesses and nonprofit/nongovernmental organizations
• co-marketing agreements between businesses and nonprofit/nongovernmental organizationsNote the above are only suggested topics. Other topics are also encouraged. Both conceptual and empirical manuscript submissions are appropriate. A manuscript length limit has not been established, but longer manuscripts need to be supported by a stronger contribution to the topic.
The Chicago Style should be used. See author instructions online at: http://www.haworthpressinc.com/Authorinfo/instructions.htm for style information. Authors must submit a submission form when the manuscript is submitted. This form is available online at: http://www.haworthpressinc.com/Authorinfo/plainmanuscriptform.htm
Deadline for submissions is May 15, 2001, but earlier submission is desirable. Manuscripts will enter the review process when they are received. It is likely that this special issue will be co-published as an edited volume. Submit five copies of manuscript to either:
Co-editors
Sridhar Samu Walter Wymer
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Faculty of Business Administration Management & Marketing Dept.
Memorial University of Newfoundland CNU
St. Johns, NF A1B 3X5 Newport News, VA 23606
Canada United States
http://www.ucs.mun.ca/~ssamu/ http://users.cnu.edu/~wwymer