Tommy
I would agree with Edwina - the only reservation I have is that it is a
"public organisation" and it may be OK for "Joe Bloggs" to sit in a local
library and go through the electoral roll but for an organisation I am not
convinced but please correct me if I am wrong.
Doreen
> -----Original Message-----
> From: Tommy Kennedy [SMTP:[log in to unmask]]
> Sent: 11 December 2001 14:57
> To: [log in to unmask]
> Subject: Marketing Issue
>
> All,
>
> An unusual one to cheer up your Tuesday afternoon.
>
> A small local public organisation wishes to contact people from ethnic
> minority backgrounds to offer them a specific service in relation to
> housing needs.
>
> General advertising of this service has proven ineffective.
> They want to cull the electoral register (manually!) and create a list of
> people whose names "sound as if" they have an ethnic minority background.
> They would then send out details of the (free, public) service.
>
> I stopped laughing when I realised they were serious and have strongly
> advised against this approach.
> However they are also being advised by a statistical/marketing company who
> are telling them its OK.
>
> I've looked at fair obtaining, schedule 3, accuracy, etc...
> But I'm struggling to pin it down as almost every DPA98 section I read
> seems to be relevant.
>
> Is anyone able to point me in the right direction of definite breaches.
> thanks in advance.
>
> Tommy Kennedy
>
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