>Hi all, > >Having seen the excellent response from Chris Sherwinís email regarding case >studies and qualitative research methods, I wondered if anyone had >information about the use of quantitative methods for the analysis in >Design. > >Andrew Crighton, >Researcher > >______________________________________________________ >Get Your Private, Free Email at http://www.hotmail.com My research used both, qualitative and quantative methods. The qualitative method was an interview technique, derived from George Kelly's Repertory Grid, which allowed me to understand subjects' understanding and motivation when reading adverts. This influenced the questionnaire design used for analysis of effectiveness of different designs. Oliver Haas Napier University Department of Print Media, Publishing and Communication New Craig, Craighouse Campus Edinburgh EH10 5LG Tel: +0131 455 6150 +0131 557 5663 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%