designers project a desirable future that would not come about without
their actions.
so, to project a future means narrating that future (to us), compellingly
i should add. within that future, designers recommend that we take
certain actions, promising desirable results. here the criterion is
not mentality but your and my understanding of what the designer tells
us. (since you ask the question, you will have to be part of the answer,
via your understanding).
klaus krippendorff
gregory bateson professor for cybernetics, language, and
culture
the annenberg school for communication
university of pennsylvania
3620 walnut street; philadelphia, pa 19104-6220
telephone: 215.898.7051 (office); 215.545.9356 (home)
fax: 215.898.2024 (office); 215.545.9357 (home)
e-mail:
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