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An interesting question! We are currently grappling with this as we have had a complaint from the Telephone Preference Service that our Development Office called someone who is registered with them. If you read the advice of the DPC with regard to the Telecoms (Data Protection)(Direct Marketing) Regulations 1998 and the Telecoms (Data Protection and Privacy) 1999 regulations you will see that the Council for Europe's definition is Direct marketing 'comprises all activities which make it possible to offer goods or services or to transmit other messages to a segment of the population by post, telephone or other direct means aimed at informing or soliciting a response from the data subject as well as any service ancillary thereto'. The DPC says she is taking a broad view and it therefore seems that any calls to alumni could be construed as direct marketing. Pressumably this will also apply to written communications as well. Incidentally I would be interested to know how many Development Offices obtain lists of phone numbers form TPS and addresses from the Mailing Preference Service. The cost is quite high. Dennis Barrington-Light Head of Student Records and Statistics University of Cambridge, 10 Peas Hill, Cambridge CB2 3PN Tel: 01223-332303 (Direct line) Fax: 01223-331200 Email: [log in to unmask] or [log in to unmask] Craig Brown <[log in to unmask]> on 31/03/2000 08:39:50 Please respond to Craig Brown <[log in to unmask]> To: "Data-Protection Mailbase (E-mail)" <[log in to unmask]> cc: (bcc: Dennis Barrington-Light/REG/Central-Admin) Subject: Direct Marketing Is fundraising, e.g. by means of mailshot, direct marketing? Craig ----------------------------------------------- Craig Brown Senior Administrative Assistant Registrar's Office University of Leicester University Road Leicester LE1 7RH Tel: 0116 252 5077 Fax: 0116 252 5000 E-mail: [log in to unmask] %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%