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This is for Brian Wong and those interested in his theme (from Oct. 2). 
I have very high regard for the work coming out of Cheskin.

Dick Buchanan


Excerpts from mail: 9-Oct-100 Cheskin looks at China by Christopher
Ireland@ches 
> From: Christopher Ireland <[log in to unmask]>
> To: 
>         "Richard Buchanan (E-mail)"
>          <[log in to unmask]>,
> Subject: Cheskin looks at China
> Date: Mon, 9 Oct 2000 08:00:50 -0700 
> 
> This message is in MIME format. Since your mail reader does not understand
> this format, some or all of this message may not be legible.
> 
> ------_=_NextPart_001_01C03201.B7C6035C
> Content-Type: text/plain;
>         charset="iso-8859-1"
> 
>         Hi all--
>         We've just released another very cool research study that I thought
> you might find useful. This one follows in the theme of our US and Latin
> America Trust Study and focuses on the e-commerce potential in Greater
> China. We produced the study in order to understand the motivations and
> behaviors of online users in Mainland China, Taiwan, and Hong Kong. The
> report also includes comparison data to ethnic Chinese in North America. We
> felt it was important to deeply investigate this market since the imminent
> acceptance of China into the WTO will have significant implications for
> companies wishing to tap into this high potential e-commerce market. And our
> study finds that there definitely is one. To our knowledge no one else has
> approached investigation into this market in this way, so we're very excited
> about these findings.
> 
>         You can download a copy of the report from our website at
> www.cheskin.com/think/thinking.html. There is no cost to obtain this report.
> 
>         I hope you find this newest study useful and informative. Please
> pass it along to anyone else whom  you think will find it relevant. 
> 
> Christopher Ireland
> Principal, CEO
> Cheskin Research
> 650.802.2100
> www.cheskin.com
> 
> ~~~~
> What e-business opportunities await in emerging global markets? Find out in
> our ground-breaking study, "Greater China Online" coming soon.
> http://www.cheskin.com/think/thinking.html
> 
> 
> 
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> <P><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Arial">Hi all--</FONT>
> <BR><FONT COLOR=3D"#000000" SIZE=3D2 FACE=3D"Arial">We've just released =
> another very cool research study that I thought you might find useful. =
> This one follows in the theme of our US and Latin America Trust Study =
> and focuses on the e-commerce potential in Greater China. We produced =
> the study in order to understand the motivations and behaviors of =
> online users in Mainland China, Taiwan, and Hong Kong. The report also =
> includes comparison data to ethnic Chinese in North America. We felt it =
> was important to deeply investigate this market since the imminent =
> acceptance of China into the WTO will have significant implications for =
> companies wishing to tap into this high potential e-commerce market. =
> And our study finds that there definitely is one. To our knowledge no =
> one else has approached investigation into this market in this way, so =
> we're very excited about these findings.</FONT></P>
> 



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