Brian's points all seem potentially very useful, and worth quoting
not just to potential advertisers. In his Promoting Your Project
Web Site slides he even quotes from lis-elib.
Reviews of two books on promotion which I've found useful are
detailed below. WRT the part of Brian's presentation on publicity in
publications, maybe we should all speak to EEVL's teleworking
member of staff, who earlier this week featured in a three-quarters
page spread in The Scotsman, in which she managed to mention
EEVL, and who tells me that she has now been contacted about a
possible case study article in Bella!
http://www.hw.ac.uk/libWWW/irn/irn58/irn58d.html#recent
http://www.hw.ac.uk/libWWW/irn/irn59/irn59d.html#recent
Roddy
Date sent: Wed, 10 Nov 1999 16:48:26 -0000
Subject: Re: usage stats and caches
From: Brian Kelly <[log in to unmask]>
To: [log in to unmask], [log in to unmask]
> Hi Roddy
> I'm pleased my suggestion proved useful (I think you owe me a pint).
> As well as the number of links, you could possibly use links from
> quality sites in your negotiations (are you in yahoo.com or
> yahoo.co.uk).
> You could also possibly say the position you ranked to a
> "reasonable" query (i.e. on 1 Nov, EEVL was ranked in the top 20 hits at
> AltaVista in a response to the query "quality engineering resources").
> If the number of links is important it might be useful for you to
> keep an eye on the growth.
> If the number of links, availability from well-known manual gateways
> and ranking position is important, it might be worth considering buying
> a submit-it package or service.
> I did wonder whether the HE community should write its own - how
> difficult would it be?
> Note IU'll be giving a talk on Promoting Your Project Web Site on 18
> Nov. My slides are available at:
> http://www.ukoln.ac.uk/web-focus/events/concertation/libraries-nov99/
> Comments welcome.
> Brian
>
> > On 4 Nov, Brian Kelly helpfully suggested using info on the number
> > of sites linking to a service as the basis for impressing potential
> > advertisers.
> >
> > I tried this, pointing out to a potential advertiser that EEVL had,
> > according to HotBot, 1099 sites linking to it, whilst there were only
> > 18 sites linking to their site, and suggested that what they needed
> > was more exposure.
> >
> > It seems to have worked, as they have agreed to buy an ad on the
> > soon to be released new design EEVL site. For how much?...well,
> > its not a lot of money, not even enough to buy a plane ticket for the
> > BARD to return from his Himalayan retreat where he is currently
> > "resting", but its a start. It also helps that the site in question
> is
> > the sort of information service which might just fit in to any future
> > perfect portal (or whatever they are being called today).
> >
> > So thanks, Brian.
> >
> > It was difficult persuading this company to spend money in this
> > way, but now I suppose we come back to the question of how
> > much we should be asking for such adverts.
> > Roddy MacLeod
> > Senior Faculty Librarian
> > Heriot-Watt University
> > Edinburgh EH14 4AS
> > United Kingdom
> > Email: [log in to unmask]
> > Phone: (0131) 451 3576
> > Fax: (0131) 451 3164
> > Web: http://www.hw.ac.uk/libWWW/libram/roddy.html
> >
>
Roddy MacLeod
Senior Faculty Librarian
Heriot-Watt University
Edinburgh EH14 4AS
United Kingdom
Email: [log in to unmask]
Phone: (0131) 451 3576
Fax: (0131) 451 3164
Web: http://www.hw.ac.uk/libWWW/libram/roddy.html
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