On 4 Nov, Brian Kelly helpfully suggested using info on the number
of sites linking to a service as the basis for impressing potential
advertisers.
I tried this, pointing out to a potential advertiser that EEVL had,
according to HotBot, 1099 sites linking to it, whilst there were only
18 sites linking to their site, and suggested that what they needed
was more exposure.
It seems to have worked, as they have agreed to buy an ad on the
soon to be released new design EEVL site. For how much?...well,
its not a lot of money, not even enough to buy a plane ticket for the
BARD to return from his Himalayan retreat where he is currently
"resting", but its a start. It also helps that the site in question is
the sort of information service which might just fit in to any future
perfect portal (or whatever they are being called today).
So thanks, Brian.
It was difficult persuading this company to spend money in this
way, but now I suppose we come back to the question of how
much we should be asking for such adverts.
Roddy MacLeod
Senior Faculty Librarian
Heriot-Watt University
Edinburgh EH14 4AS
United Kingdom
Email: [log in to unmask]
Phone: (0131) 451 3576
Fax: (0131) 451 3164
Web: http://www.hw.ac.uk/libWWW/libram/roddy.html
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