Try 'World Wide Web Marketing: integrating the web into your
marketing strategy' (2nd edition) by Jim Sterne (1998, Wiley, ISBN
0471-31561-1).
A review may be found in Online & CD-ROM Review, 1999, vol. 23 no. 4
pp.248-249.
Regards,
Ian
On Mon, 01 Nov 1999 14:54:21 +0000 Internet Communications Officer
<[log in to unmask]> wrote:
> I'm looking for a useful book on Internet Marketing. Preferably not
> one with loads of waffle but from someone with real world experience.
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Ian Tilsed, Computing Development Officer
University of Exeter Library and Information Service
Stocker Road, Exeter, Devon, EX4 4PT, UK
Tel: +44 (0)1392 263882 e-mail: [log in to unmask]
Fax: +44 (0)1392 263871 URL: http://www.ex.ac.uk/~ijtilsed/
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