--On 15 April 1999, 15:39 +0100 "Stephen Emmott"
<[log in to unmask]> wrote:
>> As the costs of providing web services increase, service
providers are
>>increasingly looking for ways of covering their costs. In the case
of
>>London Transport I think it is reasonable for them to receive
advertising
>>revenue to cover their costs. The simplest way of maximising hits
on
>>advertising is to request institutions link to the main entry point.
>> I don't see anythink wrong with this.
The point of the tube map is to encourage people to use the tube
service. *That's* how they make the money. Insisting that people don't
view their PR material except via a route that exposes them to more PR
material seems bizarre! This is not a case like Yahoo where there's no
income to the organization except via banner ads on the Web site.
In any case, travellers already pay for LT's PR activities via a levy
on ticket prices. To be consistent, LT would have to ban blind
travellers, who are obviously unable to see the ads in the trains and
the stations ;-)
peter
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Peter Christian
Documentation & Training Officer, Computer Services,
Goldsmiths College, New Cross, London SE14 6NW
Phone: +44 (0)171 919 7557
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