Please forward to anyone interested. Thanks
IMPERIAL PERSUADERS:
Representations of Africa and Asia in British advertising 1880-1960
Dr Anandi Ramamurthy, Dept of Historical and Critical Studies, University of
Central Lancashire, UK
Dear All,
Imperial Persuaders is a book proposal which I am considering sending to
publishers. Before sending this out I am trying to collect information
about the market for the book. I would be grateful is you could take a few
moments to read the proposal and reply to me indicating whether:
1. you would order this book for your library/organisation or for yourself.
2. how many copies would you order
3. paperback/hardback.
4. Are you a librarian/lecturer/other
Please reply to me on [log in to unmask]
Outline
In the period 1880-1960 advertising blossomed and then pervaded every aspect
of British life. It was also the period which saw the rise of the British
Empire. This is the first book to trace the historically changing image of
black people in British advertising during the colonial period. Drawing on
archival sources it analyses the various conflicting, and changing
ideologies of colonialism and racism in British advertising. In so doing it
contributes to the development of what Douglas Kellner in his Media Culture
calls a 'critical cultural studies' that situates culture within 'a
socio-historical context' and criticises forms of culture that foster
subordination.
The book will be illustrated with a wealth of advertisements. It will
reveal the historical and production context of many well known advertising
icons and reveals the specific commercial interests that company's projected
in their advertising images. It also develops a detailed textual analysis
of the images.
The study as a whole provides a chronological understanding of changing
colonial ideologies in relation to advertising, while each chapter explores
images produced to sell specific products, such as soap, cocoa, tea and
tobacco. This has enabled a consideration of the interests of particular
manufacturers.
Chapter 1 - Studying Colonial Ideologies
Chapter 2 - Soap Advertising, the Trader as 'Civiliser' and 'the Scramble
for Africa'
Chapter 3 - Cocoa Advertising. the Ideology of 'Indirect Rule' and the
Promotion of the Peasant Producer
Chapter 4 - Orientalist Constructions in the Marketing of Empire Tea and its
Ideological Support for Plantation Production
Chapter 5 - Tobacco Advertising, the Empire Marketing Board and the Imaging
of the White Male Imperial Archetype
Chapter 6 - Corporate Advertising, Decolonisation and the Transition to
Neo-Colonialism
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