On Mon, 11 Jan 1999 10:35:31 -0000 Richard Poynder
<[log in to unmask]> wrote:
> Based on how they describe themselves to journalists they are all
> simply whatever the latest fashionable term is. The problem with
> the term portal, people have discovered, is that a portal is a
> doorway, rather than a destination. So they just pass through --
> not much good for attracting advertising dollars, or for selling
> content!
So why did Excite invest $70 million in Netscape for the right to
sell advertising space for Netcenter (the Netscape portal) last year?
According to Excite officials, in just the first two months the
company sold $21 million of Netcenter advertising space.
I would tend to agree , however, that there seem to be several
different definitions of the 'portal' concept.
Regards,
Ian Tilsed
--
-------------------------------------------------------------------
Ian Tilsed, Computing Development Officer
University of Exeter Library and Information Service
Stocker Road, Exeter, Devon, EX4 4PT, UK
Tel: +44 (0)1392 263882 e-mail: [log in to unmask]
Fax: +44 (0)1392 263871 URL: http://www.ex.ac.uk/~ijtilsed/
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
|