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Forwarded by Anne L Barker, DILS, University of Wales Aberystwyth
email: [log in to unmask]
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NUA INTERNET SURVEYS NUA INTERNET SURVEYS NUA INTERNET SURVEYS
Weekly free email on what's new in surveys on the Internet
By Nua Email: [log in to unmask] Web: http://www.nua.ie/surveys/
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September 13th 1999 Published By: Nua Limited Volume 4 No. 36
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PUBLISHING/MEDIA
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=46>
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Boston Consulting Group: Web Effects Global Paper Consumption
Web publishing is expected to significantly affect the paper
consumption habits over the next five years, according to a report by
the Boston Consulting Group. Nonetheless, the global consumption of
paper will continue to increase.
Email is expected to have a significant effect on paper consumption,
with consumers' use of the new communications medium expected to cost
the paper industry a one million-ton loss in envelopes. In addition,
the demand for forms and fine papers is expected to drop.
The newspaper industry is forecast to be the most adversely affected,
with 15 percent of the 1997 North America capacity expected to be
excessive by 2003. In Japan, a five percent decrease on 1997 demand is
predicted. The shift of the classified industry to the Internet is
expected to account in part for this drop.
Books, magazines, and catalogue paper production will also slow over
the next four years, with a one million ton loss in magazine paper
expected by 2003. Catalogue paper production is expected to drop by 12
percent with demand for book paper predicted to drop by 9.5 percent.
The BCG report predicts that by 2003, the consumption of pre-cut office
paper will double that in 1996, with the increase in home and office
printing countering the decline in large scale offset printing.
The findings are based on a survey of the paper consumption in the US,
Britain, France, Germany and Japan, which together account for over
half of the world's paper market.
<http://www.bcg.com>
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