Understanding business statistics and market data
15th September 1999
Statistics are a basic tool of business. Their use implies a
credibility which is frequently sought to add a factual dimension to
arguments, discussions and reports. This course, from TFPL, is for
those who research statistics and need to understand how they are
compiled and how they could, or should, be interpreted. The course
takes place at the TFPL Offices in London
Course leaders: David Mort, David Tucker
Cost £260 + VAT (£305.50). Individual modules £140 + VAT ((£164.50)
Enquiries to Sadia Shafi ([log in to unmask]), Tel 0171 251 5522 Fax
0171 490 4984
Programme
09.30 Registration and coffee
MODULE ONE:
09.45 Introduction
10.00 Supply-side statistics
Business surveys, production censuses, service sector inquiries,
overseas trade
data, labour force surveys, employment surveys - a review of key sources
and
an explanation of collection methods, terminology, classifications,
concept etc.
David Mort, IRN
10.45 Demographic and consumer expenditure data
A review of the main sources of demographic data, population censuses,
consumer spending surveys, household surveys and a description of the
way this data can be used to obtain market data and trend data.
David Mort
11.30 Coffee
11.50 Practical session developing a market/sector profile
12.45 Discussion
13.00 Lunch (for day attendees only)
MODULE TWO:
14.00 Market research methods, concepts and sources:
A review of market research methods and the main sources available,
including a description of syndicated surveys, omnibus surveys, consumer
panels, geo-demographic data, and the terminology used, e.g. consumer
profiles, penetration levels, media research, socio-economic groups,
consumer awareness etc.
David Tucker
15.15 Tea
15.30 Practical market research session
16.15 Final discussion
_________________________________________________________
Sadia Shafi, Administrator-Professional Development Division
Email [log in to unmask] Web http://www.tfpl.com
TFPL Ltd
17-18 Britton Street, London ECIM 5TL
Tel +44 (0) 207 251 5522 Fax +44 (0) 207 490 4894
In USA:TFPL Inc., 55 Broad Street, #20c New York, NY10004
Tel +1 212 269 4666 Fax +1 212 269 2777
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