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Message forwarded by
Anne L Barker
c/o DILS, University of Wales Aberystwyth
email: [log in to unmask]
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NUA INTERNET SURVEYS NUA INTERNET SURVEYS NUA INTERNET SURVEYS
Weekly free email on what's new in surveys on the Internet
By Nua Email: [log in to unmask] Web: http://www.nua.ie/surveys/
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July 13th 1999 Published By: Nua Limited Volume 4 No. 27
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ISPS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=22>
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Reuters: Total Free Net Access in Europe?
While Jupiter analysts believe that free Net access in Europe is
imminent, the major European ISPs are not convinced that advertising and
ecommerce can cover the cost of telephone calls.
AOL Europe and T-Online, two of the biggest providers in Europe, are
particularly hesitant about providing total free-to-air access in
Europe. AOL believe that total free access will attract a divergent
demographic which may not be attractive to advertisers. They believe
that subscriber names, credit card numbers and basic personal
information is what will attract advertisers and subsequently drive
revenue to their site.
ISPs are trying out several different revenue models mostly inspired by
the particular company's core business.Dell Computers have just launched
a free service which they hope will help sell more PCs. Tesco Plc hope
to drive traffic to their retail Web site. Freeserve are concentrating
on trying to build a fully enabled portal site. Telefonica SA, the
largest Spanish phone company set up an ISP in the hopes of boosting
traffic on their telephone network.
Some analysts are predicting that given the number of ISPs competing for
the same market, it's only a matter of time before one of them offers an
entirely free service. One provider X-Stream Technologies is already
doing that. On certain weekends they send out emails to their subscriber
base informing them of free number to dial up for Internet access.
<http://www.techserver.com/noframes/story/0,2294,67602-107001-757452-0,0
0.html>
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