Discover how to produce a really effective newsletter in this popular one
day workshop:
Producing and editing a newsletter
14 September, London
Newsletters are an invaluable tool when it comes to spreading the word about
your services, marketing your organisation and raising the profile of your
organisation to name just a few....
How will this event help you?
The workshop will provide you with the opportunity to both evaluate your
current newsletter and discover new approaches giving you practical ideas
you can put into effect immediately...... so that your readers will look
forward to reading your newsletter and want to read it from start to finish.
By the end of the day you will:
* have understood what makes a successful newsletter
* have examined how to produce a newsletter appropriate and appealing
to your target audience
* have considered the image and identity of your newsletter
* have identified how to acquire, analyse and prioritise the content
of your newsletter
* be better able to write or recognise interesting and exciting
features
* be confident your newsletter is helping meet your organisational
objectives
* have identified how to use design to enhance the impact of your
newsletter and encourage reading.
Who will benefit from attending?
The day is aimed at anyone involved in producing a newsletter or similar
publication.
Programme
9.00 Coffee and registration
9.30 A newsletter that appeals to your audience.
Analysing your audience, reader research, establishing an
identity to your newsletter that is appealing and appropriate
11.00 Coffee
11.15 Content:1.
Headline types and body copy types, writing tips, editorial
survival skills
12.30 Lunch
1.30 Content:2.
Acquiring, analysing and prioritising content, leads and
writing interesting articles, getting good writes (without paying),
closing articles
3.00 Tea
3.15 Design features.
Graphic emphasis devices, captions and photographs, desk
top publishing
4.15 The role of the newsletter marketing, fundraising, awareness and
more...
4.45 A word about printing
5.00 Close.
Workshop leader:
Chris Wells, Gracewell Consultants
Places are limited to: 25
Fees
LA Personal members £115 plus VAT (£20.12) £135.12
LA Institutional members £136 plus VAT (£23.80) £159.80
Non members £160 plus VAT (£28.00) £188
LA Students/unwaged members £25 plus VAT (£4.37) £29.37
To provisionally book your place please call Professional Development on 020
7636 7543 ext. 288/9. Alternatively, to make a confirmed booking please
print off, complete and return the booking form below by fax on 020 7323
1842.
bookingform
I would like to confirm a place on the following
Workshop: (this constitutes a confirmed booking)
Title of event:
____________________________ Date: ___/___/___
Surname: ____________________________________
First name: __________________________________
Job title: ____________________________________
Organisation: ________________________________
Address: ____________________________________
Town:________________ Postcode:______________
Tel___________________ Email: _______________
Are you a LA Member? YES * NO *
Personal * Institutional * Student * Unwaged *
N.B. If you are a Personal Member, but your employer is
paying, they will still be charged at Personal Member rate.
LA membership no:
Dietary/special requirements (sensory or physical)
___________________________________________
Payment of fee
EITHER:
* Please invoice. Please give name and address
if different from above:
____________________________________________________
____________________________________________________
(Payment is required within 30 days of invoice)
* I enclose a cheque for: £_______________
(payable to The Library Association)
* Please tick if a receipt is required
OR
* Please debit by credit card for: £_________
(Access or MasterCard only)
Card no:
Expiry date: _________________________________
Signature: ___________________________________
Name of cardholder:_______________________
Cancellation of a confirmed booking on the day will incur the full fee, or
if received 7 working days prior to the event, 50% of the fee will be due.
Please return to:
Professional Development, LA Enterprises, The Library Association, 7
Ridgmount Street, London, WC1E 7AE or fax us on 020 7323 1842
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