You might also try the Advertising Association's library and information
centre at 0171 828 2771. Brian's book isn't all that easy to come by and I
know the AA has a copy of it, as well as other relevant pamphlets, books,
journal articles, and academic and marketing research by Brian and others.
They will also be able to give conference proceedings on the topic.
PS. when calling, please don't ask for me because I myself am not part of the
information centre or the library, and am not best placed to help you
personally with this kind of research. On the other hand, if you're
interested in knowing the position of the advertising industry, don't hesitate
to e-mail me directly.
Jenina Bas
Advertising Association
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