Nicola Tanya Sparkes wrote: <
> I am a sociology student at the University of Plymouth. I am
> doing a dissertation on the impact television advertising has
> on children. I am interested to find out whether television
> advertising has an influence on the products that a child
> wants or not. If this is the case whether all children are affected
> by this, or whether it is certain groups of children only, such
> as from certain ethnic groups, class and gender.
> If you can me with this please e-mail me
You may like to consult the following:
Gunter, Barrie and McAleer, Jill. 1997. Children and Television (Second
Edition). London: Routledge.
Gunter, Barrie and Furnham, Adrian. 1999. Children as Consumers: A
Psychological Analysis of the Young People's Market. London: Routledge.
Further details of these two titles can be found on the publisher's
website: <www.routledge.com>.
I hope this helps.
Wayne Spencer
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