Hi!
I joined the Arts Marketing Special Interest Group a few
weeks ago, but I have not formally introduced myself -
sorry. No excuses.
I am a Research Fellow at London Guildhall University,
currently working on 2 Arts Marketing projects. My MPhil is
based on New Product Development Programmes within Cultural
Organisations; I will be concentrating on UK Art Galleries
and Museums. I am working on another project with a
colleague ( Alexandra Muresan - Marketing Lecturer; she has
just completed her PHD)and we are looking at pricing
strategies and World Heritage Sites...this project is very
much in its early stages.
I have just been to the ANZMAC conference in Sydney...there
were some papers on Arts Marketing; these are available on
the web. www.anzmac99.unsw.edu.au
Jennifer Radbourne and Ruth Rentschler were present at the
conference. I'm sure these names ring a bell.
Rita Kottasz
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RITA KOTTASZ
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