I look forward to learning a lot from the group. I am a professor of
marketing & international business at Dalhousie University, Nova Scotia,
Canada. We have just begun a Bachelor of Management degree which offers
concentrations in environmental, information, and public sector management,
as well as entrepreneurship. The focus will be more on the government and
non-profit sectors than private sector.
I will be teaching a second-year "applied marketing" course, which follows
a fairly typical "intro to marketing' course. I am looking for ideas about
how other people design and deliver courses on 'non-traditional' marketing
topics as well as content. I thought your group offered considerable
potential, with broad geographic in membership and differing viewpoints.
Philip Rosson
Professor of Marketing & International Business
School of Business Administration
Dalhousie University
6152 Coburg Road
Halifax, NS
Canada B3H 1Z5
(902) 466-5427 voice & fax
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