> Date: Thu, 24 Jun 1999 14:05:58 +0100 (British Summer Time)
> Priority: NORMAL
> Reply-to: [log in to unmask]
> Subject: UCAS Management statistics
> From: "Ian O'Neill" <[log in to unmask]>
> To: [log in to unmask]
> Dear Colleagues
>
> Review of the UCAS Management Statistics
>
> I am interested in colleagues' views regarding the UCAS
> management statistics. I am particularly interested to
> know how useful they are considered to be and how
> institutions use them.
>
> My concerns about the stats are as follows:
>
> The stats provide institution and sector figures per course
> code - however, this seems meaningless and misleading
> information as institutions have a number of codes to use
> at their discretion per each secondary subject - so for
> example an institution's code, say H520, should be compared
> with all codes between H520-H529 to get accurate
> benchmarking information.
>
> Management stats are only routinely provided for those
> codes that an institution is currently using.
> Planners/marketers are missing out on a wealth of
> information about subjects that they are not currently
> offering but might like to in the future.
>
> Institutions' concerns about confidentiality, regarding
> UCAS releasing application and acceptance data, result in
> only partial information being made available, therefore,
> the whole sector misses out on what could be an invaluable
> planning resource. With some modification to the stats
> and some consensus on waiving the concerns on
> confidentiality, management stats could provide a subject
> specific market overview of all applications and
> acceptances at course code level.
>
> If you are interested in knowing what specific subject
> areas are growing in popularity and which are not - then a
> review of the way this level of statistics is provided is
> the best and only(?)option.
>
> ----------------------
> Ian O'Neill
> Market Researcher
> Department of Marketing & Communications
> University of North London
>
>
> I agree with your views. I work with the stats in my capacity as Marketing Manager
and presently am compiling marketing plans for all our Faculties. I
find it very frustrating that only information for our course codes
is provided - any assessment of the wider market has to be derived
(approximately only) from the subject code only - is still leaves a
huge gap ! In this day and age we need marketing information to plan
for the future - UCAS stats only show the past and are insufficient
for planning purposes.
Regards
Catherine Rottger
>
>
Mrs Catherine Rottger
Marketing & Management Information, Student Recruitment Service, University of Dundee, Dundee DD1 4HN
Tel: (01382) 345474
Fax: (01382) 221554
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