Try the book 'Creating Ever Cool' by Gene del Vecchio. It's a good starting
point.
Best
David Clayton
----- Original Message -----
From: Nicola Tanya Sparkes <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, October 06, 1999 3:26 PM
Subject: children and advertising
> Hi,
> I am a sociology student at the University of Plymouth. I am doing a
> dissertation on the impact television advertising has on children.
> I am interested to find out whether television advertising has an
> influence on the products that a child wants or not. If this is the
> case whether all children are affected by this, or whether it is
> certain groups of children only, such as from certain ethnic groups,
> class and gender.
> If you can me with this please e-mail me
> Thanks
> Nicky
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